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B2B Marketing Lead



Marketing & Communications
United States · Remote
Posted on Friday, May 24, 2024

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Updater is the nation's #1 moving app. As part of our mission to become the go-to destination for all moving needs, we also sell B2B products to apartment communities. Those products help renters move in and out of communities seamlessly.

Therefore, we're on the hunt for a dynamic and seasoned B2B Marketing Lead to elevate our presence in the multifamily/apartment industry, drive high-quality leads for our sales team, tell our amazing clients’ stories to the world, and uplevel our go-to-market team.

As a full-stack marketer, you'll strategize and execute marketing plans with the support of a full marketing team behind you: email marketing, performance marketing, freelance conference and events support, design, and web development. This is a high-visibility growth opportunity for someone looking to make an outsized impact across an entire product line.

Our marketing team members are creative and organized self-starters with a special knack for growth hacking in a fast-paced environment. You’ll need a willingness to be flexible, a proactive nature and entrepreneurial spirit, results-oriented creativity, and the keen instinct to de-prioritize things that do not move the needle. You will join a highly collaborative team and work closely with teammates using ClickUp for project management. A strong technical understanding of marketing systems is required, and you will report directly to the VP of Marketing.

Join us and help "move" the multifamily industry forward! 🚀🏢✨

Key Responsibilities

  • Develop and execute strategy: Create and implement a marketing strategy tailored to our multifamily product line, ensuring alignment across the Sales, Client Success, and Product Teams.
  • Sales enablement: Equip our Sales Team with the necessary tools, content, and information to close deals quickly and effectively.
  • Lead generation & nurture: Maintain a steady flow of high-quality leads for the sales pipeline and nurture them through qualification.
  • Product marketing: Lead multifamily product marketing initiatives, driving awareness and adoption.
  • Thought leadership: Position the company as a thought leader in the multifamily industry through various content, events, and PR plays. Examples may include publishing insightful blog posts, hosting webinars (with/without partners), winning us speaker positions at industry conferences, and sharing expert opinions on social media.
  • Competitive strategy: Develop competitive strategies to maintain and enhance our industry position.
  • Event management: Organize and execute ~15 conferences and events per year. You will have freelance event support to manage logistics and details.
  • Partner marketing: Develop and execute co-marketing campaigns with our large, strategic partners.
  • Client success support: Enhance client onboarding and education processes, increase retention rates, and support upselling opportunities via marketing tactics.
  • Brand visibility: Increase the company's visibility and reputation in the multifamily industry.


  • 5+ years of B2B marketing experience, preferably with a SaaS product.
  • 3+ years of experience in organizing and managing events and conferences.
  • Experience with CRMs and marketing automation software; Salesforce and Pardot preferred.
  • Ability to take knowledge and transform it into a strategic, useful, and exciting narrative
  • Innovative, resourceful, and proactive with a strong work ethic.
  • Strong track record for turning leads and prospects into demos/conversions.
  • Keen awareness of social media trends and how to leverage them in our content, ad campaigns, and creative.
  • Strong business/copywriting and verbal communication skills.
  • Multifamily industry experience is a bonus.

How did the beekeeper expand his business? He focused on bee-to-bee.

If this made you painfully chuckle and *smh,* you might be perfect for this role.

About Updater

Updater makes moving easier for the 12 million households that relocate every year in the US. With Updater, users seamlessly forward mail, transfer utilities, connect TV and internet, and much more. Thousands of the most prominent real estate companies in the US (from real estate brokerages to multifamily and relocation companies) rely on Updater’s real estate products to save clients hours with a branded and personalized Updater moving experience.

Headquartered in New York City, Updater has raised over $450 million from leading investors, including SoftBank Capital, Vista Credit Partners, IA Ventures, Commerce Ventures, Second Century Ventures (the strategic investment arm of the National Association of Realtors®), and more. Updater has ranked on Crain's Best Places to Work in NYC in 2016, 2018, & 2021. For more information, please visit www.updater.com.

Updater is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.