Growth Lead, Brand Acquisition
Marketing & Communications, Sales & Business Development · Full-time
Remote
Shortlyst is hiring a Growth Lead to own brand acquisition end to end: prospecting, reaching and converting the brands that make our marketplace valuable to owner operators.
Responsibilities
Brand acquisition
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Prospect for new brands across Instagram, marketplaces, events and the wider web, and build qualified lead lists
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Run personal, high volume outreach and follow up across Instagram DMs, email, events and referrals
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Convert prospects into brands that complete their profile on Shortlyst
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Guide brands from first touch through profile creation, approval and onboarding
Marketing and messaging
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Own positioning, pitch and copy for brands, written with an eye for aesthetic and curation
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Test and improve messaging and channels based on what converts
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Report why brands say yes or no, and turn that into better targeting and pitch
Brand landscape and curation
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Know the independent brand landscape: who is rising, who is activation ready, who fits each property
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Spot brand signals such as growth, buzz, retail readiness and audience fit
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Distinguish high quality brands from low quality ones, with human review on quality calls
Tools and workflows
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Build and run sourcing, enrichment and outreach workflows using tools like Clay, Airtable, automation platforms and AI
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Work with our lead engineer to bring proven workflows into the Shortlyst product
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Keep our brand data clean and our pipeline reporting accurate
Must have
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4+ years in growth, partnerships or marketing, with a track record of acquiring brands, sellers or creators for a marketplace or curated platform (examples: Faire, Etsy, Shopify Collective, or an early stage equivalent)
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Strong marketing fundamentals: positioning, copywriting, channel testing, conversion
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Comfort with high volume personal outreach, without relying on an SDR team or inbound leads
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Fluency with independent brands: credible with founders and a real eye for aesthetic and quality
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Hands on with growth tooling such as Clay, Airtable, Zapier or Make, and AI tools for research, enrichment and copy
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Data driven, with clear reporting habits

