Product Marketing Lead
Perchwell
Who We Are
Perchwell is the modern data and workflow platform for real estate professionals and consumers. Based on the industry’s foundational data, Perchwell builds a modern software suite to empower real estate professionals to do their best work, provide differentiated service to their clients, and grow their businesses.
Backed by Lux Capital, Founders Fund, and some of the country’s leading Multiple Listing Services (MLSs), Perchwell builds next generation workflow software/data products for the multi-trillion dollar residential real estate industry. Perchwell is the first new entrant to come to market in decades and is currently scaling its best-in-class platform.
What We're Looking For
We are looking for an experienced and motivated Product Marketer to own Perchwell’s go-to-market strategy and be the founding member of the GTM team. This is an exciting opportunity to create marketing strategies that continue to establish Perchwell as a stand alone in the industry.
The ideal candidate operates at all levels – including end to end strategy and execution – and is curious, action-oriented, and excited about building in a high-growth company in a rapidly evolving industry. You’ll collaborate across the organization to better understand our target customers, create positioning and messaging to help us stand out, and think through the buyer's journey across platforms. You’ll also be a subject matter expert in all areas related to Perchwell’s brand, history, customers, vision, and in positioning Perchwell strategically in the market.
What You’ll Do
Lead, build, and launch customer-driven positioning and messaging for both our current and future products, features, and integrations that emphasizes Perchwell’s unique position in the market and tells Perchwell’s story
Shape our approach to competition in the market by owning intelligence gathering, creating personas for the MLS market, and developing strategies for a complex niche industry
Tackle local customer acquisition strategies, thinking creatively about both strategy and execution in geographically-constrained markets
Develop and evangelize industry, market, and product expertise with cross functional teams
Become an expert in understanding Perchwell’s customers – including their pain points and how our solutions can help to build trust and grow those relationships
Support new 0-1 motions, including but not limited to market research, customer calls, focus groups, pricing strategy, and launch planning
Core member of the GTM leadership team and collaborates with the Customer Success, Product, Design, and Sales teams to drive product adoption with thoughtful customer programs to educate our customers on the value of Perchwell’s product
Required for the Role
6-10 years of work experience in B2B product marketing roles
Experience with enterprise B2B SaaS companies and/or startup environments
Experience building compelling narratives resulting in slide decks, scripts, and campaigns for a wide variety of audiences within niche markets
Skilled strategist and researcher with the ability to quickly grasp market dynamics, customer needs, and competitive positioning in evolving markets
Metrics-driven and focused on impactful results
Strong understanding of and empathy for internal and external stakeholders and customers
Team player who enjoys working cross functionally
Self-starter who is wildly curious, comfortable with ambiguity, comfortable leading projects, embraces a fast-paced environment, and encourages a growth mindset.
In this role, you’ll work out of our New York City Office in Soho Manhattan 4 days/week.
Bonus Points for the Following
PR background
Experience working with enterprise customers and partner marketing
Copywriting experience
Experience with the real estate industry
Design experience (Figma, etc.)
Content management experience
Salary Range
The compensation for this position is $165K-$205K base salary + equity + benefits
Benefits
Unlimited PTO, plus 10 paid company holidays
401K with a company match
Medical, dental, and vision plans
HSA and FSA options
Commuter benefits
Parental leave
Company-wide onsite or offsite each year
Beautiful office in Soho, Manhattan with a stocked kitchen, catered breakfast and lunch once per week, happy hours and meet-ups
Note: At this time, we are only considering candidates who are authorized to work in the U.S.