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Product Marketing Manager

Perchwell

Perchwell

Marketing & Communications, Product
New York, NY, USA
Posted on Monday, June 24, 2024

Who We Are

Perchwell is the premier workflow software and data platform for real estate professionals and consumers. Based on the industry’s foundational data, Perchwell builds a modern software suite to empower real estate professionals to do their best work, provide differentiated service to their clients, and grow their businesses.

Backed by Founders Fund, Lux Capital, and some of the country’s leading Multiple Listing Services (MLSs), Perchwell builds next generation workflow software/data products for the multi-trillion dollar residential real estate industry. Perchwell is the first new entrant to come to market in decades and is currently scaling its best-in-class platform.

What We're Looking For

We are looking for an experienced and motivated Product Marketer to own Perchwell’s go-to-market strategy and be the founding member of the GTM team. This is an exciting opportunity to create marketing strategies that continue to establish Perchwell as a stand alone in the industry.

The ideal candidate is curious, action-oriented, and excited about building in a high-growth company in a rapidly evolving industry. You’ll collaborate across the organization to better understand our target customers, create positioning and messaging to help us stand out, and think through the buyer's journey across platforms. You’ll also be a subject matter expert in all areas related to Perchwell’s brand, history, customers, vision, and in positioning Perchwell strategically in the market.

What You’ll Do

  • Shape our approach to competition in the market by owning intelligence gathering, creating personas for the MLS market, and developing strategies for a complex niche industry

  • Research, build, and launch customer-driven positioning and messaging for both our current and future products, features, and integrations that emphasizes Perchwell’s unique position in the market and tells Perchwell’s story

  • Obtain and share industry, market, and product knowledge with cross functional teams

  • Develop an expert understanding of Perchwell’s customers–including their pain points and how our solutions can help– to build trust and grow those relationships

  • Support new 0-1 motions, including but not limited to market research, customer calls, focus groups, pricing strategy, and launch planning

  • Collaborate with the Customer Success, Product, Design, and Sales teams to drive product adoption with thoughtful customer programs to educate our customers on the value of Perchwell’s product

Required for the Role

  • 4-6 years of work experience in B2B product marketing roles

  • Experience with enterprise B2B SaaS companies and/or startup environments

  • Excellent communicator and story teller with experience creating slide decks, scripts, and campaigns for a wide variety of audiences within niche markets

  • Skilled researcher with the ability to assess and strategize around user needs and the competitive landscape

  • Metrics-driven and focused on impactful results

  • Strong understanding of and empathy for internal and external stakeholders and customers

  • Team player who enjoys working cross functionally

  • Self-starter who is wildly curious, comfortable with ambiguity, comfortable leading projects, and encourages a growth mindset.

In this role, you’ll work out of our New York City Office in Soho Manhattan 5 days/week.

Bonus Points for the Following

  • PR background

  • Copywriting experience

  • Experience with the real estate industry

  • Design experience (Figma, etc.)

  • Content management experience

The compensation for this position is $130-$165K base salary + equity + benefits

Note: At this time, we are only considering candidates who are authorized to work in the U.S.