General Manager
LulaFit
Operations
Houston, TX, USA
USD 76k-80k / year + Equity
Posted on Apr 24, 2025
Salary: $76-80k annually, plus 40% commission on PT sessions and up to $4k annual bonus for top performance
Benefits: FREE employee-only medical coverage under one of our plans and a 4% employer match with our 401(k). You’ll have full access to the onsite wellness center as well as other incredible benefits HERE.
Reports to: Customer Success Director who works remote
Work Hours: You will typically work Monday - Friday, 9am - 6pm, however you will need to be flexible as needed to support specialty programming, such as early morning events or evening sports leagues.
Your Mission:
Your mission is to elevate the experience at the CityWest Fitness Center - located in a commercial office campus - into a thriving hub of wellness for its members. At lulafit’s very first location in Houston, you’ll set the standard in the market with hospitality-focused operations, innovative programming like sports leagues, creative engagement programs, and industry-leading fitness services like personal training and group classes. You’ll create a supportive and inspiring space that runs like a well-oiled machine and provides your tenants with an exceptional experience that is their favorite break from their day-to-day job.
The Legacy You'll Leave:
As a result of your time in this role, CityWest Fitness Center became known as the primary hub for tenant well-being in Houston’s Westchase District. You built lasting relationships with hundreds of members, improved fitness center engagement and membership satisfaction, and led CityWest Fitness Center to be the reason tenants were excited to come to work every day. You created a thriving community and an unmatched tenant experience that improved the connection, well-being, and longevity of every member who entered the space.
What You’re Responsible For:
- Operational Excellence: Maintain the highest standards of cleanliness in your fitness center, ensuring amenities are well-stocked and equipment is pristine and working well. Achieve a 100% readiness score during audits and positive feedback from your Property Manager(s). Maintain a quarterly membership satisfaction rating of 95% or higher.
- Team Leadership and Performance: Directly manage two Fitness Managers - one who works 6am-2pm and the other who works 11am-7pm. Provide direct support, consistent coaching, and quarterly performance reviews to ensure your team members are meeting or exceeding personal training revenue targets, member satisfaction goals, creating and executing engaging programming, and making the magic happen every day.
- Revenue Growth: Meet or exceed revenue goals for your site, both by contributing to these goals and motivating your team members to meet them as well. Revenue streams will include individual and corporate memberships (achieving at least $300K in membership revenue annually), personal and small group training revenue (achieving $24k in annual personal training revenue), private class revenue, and fitness league revenue.
- Personal and Small Group Training: Plan and lead 4-7 personal or small group training sessions per month. You will also be responsible for substitute teaching fitness classes and/or coaching clients for your Fitness Managers when they take time off.
- Marketing and Member Engagement: Collaborate with your property management team on marketing strategies and activations to increase fitness center usage and engagement. Create a monthly newsletter for your members, as well as other marketing materials as needed, to promote programs such as special events and/or discounts.
- Sports Courts Management: Manage the operations of your indoor basketball court, outdoor soccer field, and outdoor sand volleyball court. Drive tenant engagement and satisfaction by organizing seasonal leagues and specialty programming utilizing the sports courts. Coordinate private rentals of sports courts for tenants, from booking requests through event execution, ensuring a hospitality-forward experience for all rentals.
- Stakeholder Collaboration: Cultivate meaningful relationships with key stakeholders by fostering seamless collaboration with your building management team, taking their feedback and turning it into solutions, and providing data-centered reports every month to show progress towards goals.
Baseline Expectations
- 4+ years of experience in the fitness and/or wellness industry
- 3+ years of previous management experience within a gym or fitness center. Even better if it happens to have been in an office building, given the environment is different than a public gym.
- Personal Training certification from a national organization (NSCA, NASM, ACE)
- CPR and First Aid Certifications
- Previous experience managing small teams
- Previous experience managing budgets and interpreting P&L reports
- Experience creating and presenting operational and financial reports, summarizing key metrics and trends of a fitness center
- Proficient in Google Suite (Google Sheets, Calendar, Email tools)
- Comfortable using new and evolving technology systems for membership management
- Group fitness certifications are a nice-to-have
Core Competencies
- An accomplished leader: You have a proven track record of managing high-performing teams by setting clear expectations and monitoring team member goals and performance. You are skilled at providing timely and specific feedback to those you manage, to help them constantly elevate their game. Your past direct reports would say you created a culture of trust and collaboration.
- A resourceful entrepreneur energized by making your mark. You’ve had previous experience launching something from nothing and turning it into something extraordinary. Your past leaders would tell us they are confident in your ability to be our very first hire in this market due to your innate ability to solve problems on your own. You are a self-starter who actively seeks and applies feedback because you are determined to get better every day.
- You are a stellar communicator. Previous leaders you’ve worked with would highlight how effective you are at building and maintaining strong relationships with colleagues and customers alike because of your clear, professional, and empathetic communication. You have been described as approachable, reliable, and responsive to all inquiries and requests.
- A highly organized and detail-oriented professional. You excel at staying on top of your tasks and continuously reprioritizing your workload to ensure maximum efficiency. Colleagues recognize you as an exceptional multitasker, capable of effortlessly recalling details from memory while managing multiple, competing priorities.
- Obsessively customer-centric. In previous roles, you have exceeded what customers expected of you, you have an innate hospitality mindset, and you are happiest when you are serving others.
- Flexible and nimble: You are able to adapt on the fly and have successfully thrived in workplaces that are nimble and constantly changing. You are comfortable with a growing and evolving company where we are building new systems and technology to support our operations.
- A reliable team player. Your past managers would tell us you are dependable and collaborative. You thrive when working as part of a small team (in this case, you’ll have two other colleagues on-site) and understand how your daily tasks contribute to the success of the entire operation. You come to work each day ready to “pick up an oar” and do what’s needed for your team to be successful.
Our Core Values:
Lulafit’s culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.
Our Commitment To You:
Lulafit is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!