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Marketing Associate



Marketing & Communications
Posted on Wednesday, November 29, 2023
Who We Are
At lulafit we are redefining amenity management in commercial real estate by activating shared spaces in the modern workplace. We blend creativity with strategic insights to craft solutions tailored to the unique needs and aspirations of our clients and their tenants.
Whether it's designing state-of-the-art fitness centers, cultivating exceptional meetings, or curating engaging events and programming, we are committed to setting a new benchmark for excellence in the industry.
Join us as we embark on a journey to transform spaces, inspire innovation, and shape the future of work.
What You’ll Do
The Marketing Associate is responsible for executing all aspects of lulafit’s B2C marketing strategy, focusing on creating and standardizing marketing materials available to our operations team. This role directly supports the Director of Engagement Marketing with strategies and collateral to activate amenity spaces and drive ongoing audience engagement.
This will be a remote role but candidates must be located in one of the following markets: Chicago, NYC, Boston, LA, or San Francisco.

How You'll Do It

  • B2C Engagement Marketing Strategy: Execute on lulafit’s B2C engagement marketing strategy across various markets, ensuring deadlines are met and budget constraints are adhered to.
  • Project Management: Demonstrate strong project management skills by effectively prioritizing multiple assignments and driving each to completion simultaneously.
  • Deliverable Templatization: Ensure all deliverables are templatized and align with department scalability goals.
  • Process Management: Oversee the entire process from writing copy, providing designers with feedback, incorporating feedback from the Director of Engagement Marketing, to delivering finished assets.
  • Design Briefs: Formulate detailed design briefs for a team of graphic designers to create a variety of marketing collateral, including printed signage, digital displays, and direct email campaigns.
  • Email Messaging Platforms: Support the Director of Engagement Marketing with email messaging platforms to communicate with users, build user journeys, and manage campaigns.
  • Asset Management: Maintain audience attributes and keep assets organized to ensure efficient workflow and accessibility.
  • Performance Evaluation: Ensure all initiatives and programs are recorded for engagement performance evaluation, data collection, and provide insights for future directions.
  • Marketing Requests Coordination: Coordinate new marketing requests from Site Operations team members by organizing assignments by priority level, implementing templates when applicable, writing copy, and copy editing.
  • Contractor Management: Work with contractors and monitor the progress of tasks towards completion.
  • Tool Expertise: Become the expert on current marketing and project management tools, identifying simpler solutions, and training teams on their use. Tools include Marq, Customer.io, Asana, and Google Suite.
  • Consistency and Optimization: Adjust materials in response to ongoing audits to ensure consistent messaging, adherence to brand guidelines, and engagement optimization.
  • Customer Success Reports: Create visually appealing report templates for Customer Success Directors to support data reporting for clients.
  • Brand Consistency: Ensure all marketing materials and communications maintain brand consistency across all channels and markets.

Key Comptetencies

  • Creative Thinking: Offers fresh and sometimes unorthodox perspectives to tasks at hand. Aims to solve problems or catch the eye of the customer in a different, nontraditional way.
  • Project Manager: Be able to efficiently handle and prioritize multiple responsibilities simultaneously. Thrives in a fast-paced environment, managing various tasks with ease and precision.
  • Optimistic: Expects to succeed. Remains resilience in the face of difficulties.
  • Analytical: Researches and interprets a subject (meaning cultivating an in-depth understanding of the subject and speaking to it with some level of expertise) to develop complex ideas and solutions. Applies analytical thinking in every situation, such as creating or improving marketing initiatives, processes, and client needs.
  • Problem Solver: Works to determine the problem, identifies, prioritizes, and selects alternative solutions to resolve the problem at hand. Self-assured in the solutions recommended.
  • Team-player: Actively contributes to the lulafit team to complete tasks, meet goals, or manage projects. Actively listens to coworkers, respects coworkers’ ideas, and improves the product or process at hand.
  • Organized: Detail-oriented. Reviews thoroughly to avoid mistakes. Tracks the status of projects. Process and task-oriented. Follows-up when needed.
  • Excellent Communicator: Conveys information to others simply and unambiguously. Distributes messages clearly and concisely, in a way that connects with your audience.

Desired Skills & Experience

  • Must have 1-3 years of engagement marketing experience
  • Bachelor’s degree in marketing, advertising, communications, or related field desired
  • Strong written and verbal communication skills - with an emphasis on compelling storytelling and visualization skills
  • Proactive team player with strong communication skills, consistently developing streamlined processes to enhance team visibility and collaboration.
  • Proficient in rapidly adopting and grasping new platforms to effectively meet diverse audience needs.
  • Bonus if you have experience with Marq, Customer.io, Creative Cloud, and Adobe Designer tools.
  • Thrive in a dynamic, fast-paced, collaborative environment.
Benefits & Perks
At lulafit, we invest in our employees' health and well-being. Our benefits reflect our commitment to help our team be the best versions of themselves both at work and at home. We are proud to offer all full-time employees:
* Paid Medical Options & Life
* Dental & Vision
* 401k with employer match
* Generous Parental Leave
* Professional Development Reimbursement
* Recognition & Rewards Program
Why We’re Different
At lulafit, we’re proud to have created a product and service our customers love. We are a team in every sense. We support one another as we work collaboratively towards a common goal of modernizing well-being to empower people in their everyday lives. From growth opportunities to professional development to unique benefits and perks, we want all our employees to realize their full potential. We value innovative and curious people who aren’t afraid to challenge the status quo.
We’re committed to fostering an inclusive, equitable workplace that promotes and values diversity. We welcome all employees and applicants, without regard to age, gender identity, race, ethnicity, sexual orientation, physical or mental ability, religion, or any other protected characteristic under law. More importantly, our work environment is one where everyone, from any background, is inspired and encouraged to do their best work.