Leading global proptech companies you'll love to work for

Content Marketing Manager



Marketing & Communications
Posted on Monday, June 7, 2021

About Us

Groundbreaker is a modern B2B SaaS platform used by Commercial Real Estate Firms to manage, maintain, and enhance their relationships with the people that invest in their offerings.

We provide our customers with a specialized CRM, branded Investor Portal, dashboards/metrics, as well as all the marketing, fundraising, and other sophisticated tooling to power their workflows and increase their productivity.

Above all we value taking care of each other. Additionally, we value team members who work smart, have attention to detail and a laser focus on achieving individual and company goals. We hire people who are self-driven, entrepreneurial, and passionate team players.

We get marketing. Led by our co-founder, marketing sources nearly 100% of Company revenue. Come work with a team made of 20 professionals that fully support in the advancement of the marketing trade!

Organizational Chart

  • Department/Role/Region: Marketing – Content Manager – Remote
  • Manager/Reporting To: Pedro Hernandes – Inbound Marketing Manager
  • Department Head: Ed Cravo – Co-Founder and Director of Marketing
  • Coach/Mentor: Ed.

What you’ll do

We hire amazing people to tell us what to do. The following is a little bit of what we expect from you, but we also encourage you to bring new ideas to the table! We know that with your expertise you will make an impact and in the not too distant future, we’ll look back and celebrate 10x growth thanks to your contributions!

  • Drive the expansion of our blog through management of our guest author program
  • Create and own our content roadmap
  • Create and own the content calendar
  • Create original research/trends report empowering PR, brand mentions, and lead conversion
  • Creation of lead magnets such as eBooks
  • Explorer new content strategies and ideas. How can we provide valuable resources to our market (we <3 new ideas and initiatives)
  • Improve the internal culture around content production
  • Grow Groundbreaker’s organic reach and share of voice
  • Collaborate with the marketing team to drive engagement with our audience
  • Own the distribution of content
  • Support the sales team by creating BOFU content that moves opportunities forward
  • Help us expand into new mediums such as podcasts, YouTube and [fill in your desired project!]
  • Support our performance marketing and outbound email initiatives with irresistible content offers
  • Work with our designers to make our content look awesome

About You

Must haves

  • 3+ years of experience in B2B content marketing
  • Demonstrated leadership ability and potential for future growth
  • Exceptional interpersonal and communication skills (both written and verbal)
  • A bias toward action: preferring to work in a fast-paced environment
  • A sense of advocacy and respect for our audience
  • A track record of taking ownership over projects and helping them succeed: you make solid judgments, have good intuition, and reach decisions quickly
  • Experience conducting and analyzing qualitative and quantitative research
  • A savvy balance of independence and collaboration: You don’t need to wait or ask for direction, but know when slowing down to create buy-in is critical
  • A sharp analytical mind: Your decisions are creativity-driven, but backed by data and research
  • Ability to uncover content our audience is dying to hear about
  • High attention to detail

100 Day High-Level Goals

At the end of your first 100 days, you should be able to:

  1. Understand the mindset and what is important to our audience.
  2. Create a roadmap of topic clusters for our blog.
  3. Get 4 new guest authors for our blog.
  4. Create a plan to publish a Commercial Real Estate Industry Report.
  5. Start our Community group.

Month #1 should be about getting started on the right foot. Goals in terms of driving revenue for the business should be small, if not saved for a later time. New hires should emerge from this month with knowledge of the product, pricing, competition, and existing collateral.

Month #2’s focus should be on putting month #1’s learnings into action. Expectations should be reasonable. It’s also a chance to expand company/product knowledge through conversations with customers and partners.

The third month we should see your studies springing into action. Goals should start to get more aggressive, you should be reasonably armed for success at this point.

Career Opportunities

At Groundbreaker, we have an opportunity for uncommonly fast career growth with hands-on experience at building content marketing processes in a supportive, collaborative, and creative environment where you can thrive personally and professionally.

Expect to be handling new challenges, setting exciting new goals, and upon reaching growth objectives, get the opportunity to continue to expand your career and develop new and different responsibilities at Groundbreaker.

Software and Operating Systems You’re Going to Use

  • HubSpot CRM
  • Confluence
  • Google Analytics
  • Google Suite (Drive, Meet, Spreadsheets, Docs, etc)
  • Google Search Console
  • Jira
  • Slack
  • Ubersuggest


  • Flexible, family-friendly schedule to help you achieve work/life balance, feel free to suggest your work hours, but keep in mind CST hours for meetings needs.
  • Generous vacation and paid leave policy
  • Competitive Salary. We want you to feel 100% at ease to tell us your ideal salary at this moment of your career and that cover all your costs. You can also send us the average Salary for the position in your region.
  • OOTO Calendar, you’re free to schedule days off when you need.
  • Free hours dedicated to education on real estate investment.
  • Full-time work-from-home position.

Groundbreaker is a small team that values diversity. We pride ourselves on our fair (and fun!) interview process — which intentionally tries to remove as much conscious, and unconscious bias from our hiring decisions as humanly possible.

We are committed to providing equal opportunities and will never discriminate based on race, religion, color, ethnic or national origin, gender (biological, perceived, identity or expression), sexual orientation, age, marital status, veteran status, pregnancy, or disability.

If this sounds like the kind of place where you would thrive, then let us know by completing this short questionnaire.