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Demand Generation Marketing Manager

CREtelligent

CREtelligent

Marketing & Communications, Sales & Business Development
United States · Gold River, CA, USA
Posted on Wednesday, May 22, 2024

Job Details

CREtelligent - Gold River, CA
Full Time
$75,000.00 - $95,000.00 Salary/year
Negligible
Day
Marketing

Description

We are CREtelligent

What happens when you combine comprehensive commercial property data sources, predictive analytics, in-house Commercial Real Estate (CRE) experts, cutting edge due diligence technology and a talented, motivated, humble team eager to disrupt a multi-trillion-dollar industry? Put simply, you get CREtelligent - Commercial Real Estate Due Diligence. Simplified.

We are innovators.

With a wide range of innovative end-to-end CRE due diligence solutions, we are revolutionizing the underwriting and due diligence process for the Financial and Corporate real estate industries. Our CRE PropTech solutions and services enable our clients to improve pull-through rates, collapse transaction cycle time, mitigate risk, and improve their customer’s experience throughout the commercial loan process.

Who We’re Looking For

We are looking for a dynamic and strategic Demand Generation Marketing Manager. In this pivotal role, you’ll craft and execute winning marketing programs and campaigns to generate high-quality leads that quickly convert into qualified prospects for our sales team. You are a seasoned and data-informed marketing leader with a proven track record of success building internal partnerships with a Go-to-Market (GTM) team, effectively moving opportunities through the funnel and showing measurable conversion rates and results.

If you're a strategic thinker who thrives in a results-oriented environment, we want to hear from you! Join our team and lead the charge in generating qualified leads and driving revenue growth.

How You’ll Make an Impact

  • Establish lead generation processes and best practices, including a reporting system for tracking lead generation performance.
  • Build quality campaigns and content targeted at multiple buying personas.
  • Take the lead in all pipeline generating activities to build programs that capture new leads as well as helping move opportunities through the funnel.
  • Collaborate with sales to define lead handoffs, lead scoring, and sales enablement strategies.
  • Optimize website and channels to build the CREtelligent audience and capture new names that can be turned into new leads over time. Manage online advertising and SEO.
  • Manage and execute web and trade show events that take CREtelligent out to new audiences.
  • Own email and campaign lists with a relentless focus on how to grow and qualify as true leads for our sales team.
  • Manage and report on campaign and funnel metrics to consistently review and optimize campaign performance.
  • Partner with sales to inform, educate and enable them to turn marketing activities into prospects that buy.
  • Demonstrate a desire to jump into multiple activities as a teammate and partner to help the entire organization deliver on company and team goals.

Qualifications

  • Bachelor's degree in media marketing, business, or a related field preferred
  • 5+ years’ experience in B2B demand generation, with a focus on technology companies.
  • Experience with Commercial Real Estate due diligence processes and requirements a plus.
  • Experience managing a demand generation or sales lead generation function a plus.
  • Proven track record of hands-on marketing and demand generation experience successfully delivering results.
  • Experience with turning ideas into programs and demonstrating results through a qualified pipeline.
  • Ownership of multi-touch campaigns that cross between online, events, emails, and webinars, ensuring a comprehensive approach to attracting and engaging potential customers through multiple channels.
  • Fluent in marketing automation platforms and CRM systems with hands on experience (e.g. HubSpot).
  • Proficiency in data analysis and reporting tools (e.g. Google Analytics)
  • Strong written, verbal and collaborative communication skills. You can take complex ideas and make them simple, powerful and consumable by multiple audiences.
  • Real experience working side by side with sales team to define handoffs, lead scoring, and implement effective sales enablement strategies.
  • Ability to thrive in a fast-paced, dynamic environment.

Benefits

At CREtelligent, we believe that working hard and working fast doesn’t have to come at the expense of a healthy work-life balance. One of the greatest benefits of working at CREtelligent is that you will find yourself surrounded by incredible and intelligent people with a shared mission. On top of it all, we deliver the benefits you’d expect and beyond including:

HEALTH AND WELLNESS

What’s important to you and your family is important to us.

  • We offer comprehensive extended health care coverage - medical, dental, vision, life insurance, disability insurance, medical transportation plan, critical illness insurance, pet insurance, and more.
  • We offer 401k and Roth Retirement Plans with employer contribution – when we profit you do too!
  • Gym and shower on site in our Gold River, CA office
  • Wellness, wellness, wellness is a major mantra – Be the best version of YOU and we will pay you to take care of your health – You are OUR priority.

UNLIMITED TIME OFF

Take time as you need it, your position is part of our professional paid time off plan with no tracking and no accruals, very simply put – work hard play hard.

COMPANY HOLIDAYS

You will also enjoy additional time off during our 12 recognized paid company holidays. Very simply put – we work hard and play hard so enjoy time off!

COMPENSATION

Compensation: $75,000 to $95,000 annually with bonus potential. We conduct annual performance and salary reviews to continue to increase your compensation level as you grow and perform in the role.

FUN

Off-site adventures, unique traditions, monthly birthday celebrations, Lunch and Learns, and a relaxed office environment. Show up and be your wonderful self.

FLEXIBILITY

Having the ability to adjust your work schedule to meet both the needs of your team and those of your personal life is just as important to us as it is to you. This means most days you’ll work a full day in the office with our team however we get you have a family and life where you’ll need some flexibility, and you’ll have that with us. In short, we hire you as a professional and we’ll treat you like one.

FAMILY

We believe in supporting strong family units from day one – this starts with supporting parents with paid maternity and paternity leave. As the primary caregiver to a newborn, we provide 12 weeks paid leave + another 4 weeks of part-time paid transition time to support your return. As the supporting caregiver, we provide 6 weeks of paid leave. As part of the CREtelligent team, your health and happiness are directly connected to that of your families – we get this and make it a priority.

COMMUNITY OUTREACH – VOLUNTEER TIME OFF

We provide all full-time employees with a half day of paid volunteer time – volunteering and supporting our local communities is that important that we put our money with our mouth is to support you in making a difference.

OFFICE FUEL

We’re an environment that cares about your well-being – we provide healthy (and fun) snacks, drinks, coffee, and the doughnut or two to sweeten things up.

COMMUNICATION AND PROFESSIONAL DEVELOPMENT

  • To stay connected we hold monthly all team huddles and quarterly all hands meetings to celebrate milestones, share updates, and welcome new hires.
  • Our managers hold regular employee one on one sessions to support your goal achievement and personal development. Frequent opportunities for professional development are provided, be it lunch and learns, webinars or out of the office events.
  • We are a growing firm with a national footprint ready to support your career advancement. Your professional development and career progression is important to us – when you learn and grow, so do we.