Marketing Manager - Demand Gen
Back At You
Marketing & Communications
Remote
Posted on Wednesday, March 22, 2023
Job Description
This is a remote position.
You will be responsible for driving qualified leads through SEO, outreach, and social. Your duties will include reaching out to 3rd parties, creating webinars, writing SEO optimized content, owning content calendar, measuring campaign ROI, and developing social media videos and content.
To thrive in this role, you should be comfortable working in a startup environment where priorities and requirements change constantly. Having a deep understanding of lead generation, media planning, and outreach, will help you succeed and accelerate your impact on business growth.
Responsibilities:
- Write rich, SEO optimized content that attracts leads to our funnels. Including blog posts, landing pages, social media posts, video scripts, and emails.
- Create, maintain, and execute content calendar for blog, social media, and email. Manage external writers, edit their content, ensure content delivery on time, answer any questions they may have about brand guidelines or SEO optimization.
- Build email lists and campaigns, execute email lead gen tactics, grow email subscriptions, behavioral segmentation, and email templates.
- Optimize content for SEO by working on: technical SEO issues, internal links, on-page optimization, backlinks, and keyword research.
- Measure and report on campaign goals and recommend optimization strategies to improve campaign performance.
Requirements
Required qualifications:
- Bachelor’s degree in marketing, communication, journalism, or related field.
- A minimum of 3 years of direct experience in content marketing and lead generation.
- Exceptional writing and editing skills with the ability to apply our brand style, tone, and character to all content channels.
- Experience working with email marketing platforms and email automation tools.
- Experience with social media publishing tools, social listening, and organic social metrics.
- Deep knowledge of SEO, can work with Google Search Console, Google Analytics, and SEO tools
- Data-driven marketer with the ability to A/B test as well as build processes to scale content creation and reach more target personas.
- Experience using Ai and how tools like ChatGPT and others can help our business, clients, and make your job more efficient.